Things Will Never Be the Same for Your Facebook Ads After iOS 14 Update

Advertisers are accustomed to the ever-changing digital marketing world, but things may never be the same for your Facebook ads after the Apple iOS 14 update. Apple is scheduled to release an update in the spring of 2021 that will give app users the power to opt out of data tracking on apps…One of the most powerful advertising tools for apps like Facebook. Check out this episode of Two Minute Tuesday as Homes for Heroes Emerging Media Manager, Seth Jeska, shares what this update means to you as an advertiser and how to navigate Apple’s update so you see little to no disruption in your advertising.

How to authorize your domain with Facebook: https://www.facebook.com/business/help/286768115176155?id=199156230960298
Limiting your pixel to 8 events: https://www.facebook.com/business/help/126789292407737?id=428636648170202&recommended_by=742478679120153
Article with instructions on how to set up Facebook’s Conversion API (CAPI) – https://www.facebook.com/business/help/2041148702652965-