Email Marketing
I Built a Complete AI Email Marketing System in 16 Minutes (Prompts Included)
Fix the 5 biggest mistakes with AI Email Marketing, including segmentation, welcome sequences, subject lines & marketing automation, in under 16 minutes.
*Grab HubSpot’s free AI Email Marketing Report. See how 300+ marketers are actually using AI to drive results:* đź”— https://clickhubspot.com/tflh
Building an AI email marketing system doesn’t require hours of prompting, it requires the right 5-step framework. In this video, you’ll learn how to use AI for email marketing, using data from HubSpot’s survey of 300+ email marketers.
Most marketers only use AI to write copy, but that’s the smallest part of the job. This email marketing tutorial walks through the 5 places your email system is actually broken (and how to fix each one with AI):
-Briefing AI on your brand, audience, and offer
-Segmenting your list with AI (active, quiet, cold contacts)
-Building a 3-email AI welcome sequence
-Generating high-converting AI subject lines
-Mapping automated send logic and triggers
Whether you’re using ChatGPT, Claude, Gemini, or an AI tool built into your email platform like HubSpot Breeze, these prompts work anywhere.
Prompt 1 – Brief Your AI:
Here is the context for everything we are about to build. Website: [your URL]. Business: [what you do in one sentence]. Audience: [who they are]. Offer: [what you sell]. Brand voice: [attach guidelines or paste sample email or describe tone]. Confirm you have this and we will start building.
Prompt 2 – Segment Your List:
Using the contact data we have, segment my list into: Active (opened in last 30 days), Warm (31–90 days), Cold (90+ days). Show the count per segment and the most likely reason for each engagement level.
Prompt 3 – Build Your Welcome Sequence:
Using the business context I gave you, write a 3-email welcome sequence for new subscribers. Email 1: sends immediately. Email 2: day 3. Email 3: day 7. Each email: one useful insight, one clear CTA. Match the brand voice from the brief.
Prompt 4 – Generate Your Subject Lines:
For each of the three welcome emails you just wrote, give me 5 subject line variations: curiosity-driven, benefit-led, number-based, a question, and one personalized with the subscriber’s first name. Flag your top recommendation for each and explain why.
Prompt 5 – Set Your Send Logic:
Design the send logic for this 3-email welcome sequence. For each email: the trigger condition, the send delay, what happens if they open and click, what happens if they do not open within 48 hours. Format this for [EMAIL SOFTWARE] and walk me through how to set it up.
Bonus – Re-engagement Email:
Using our business context and my cold contact segment, write a re-engagement email for subscribers who have not opened anything in 90 or more days. Acknowledge the silence, remind them of the value, give them one reason to stay, and include a clear unsubscribe option. Write 3 subject line options.
TIMESTAMPS
0:00 The Problem with AI Email Marketing
0:55 Why Your AI Emails Aren’t Working
1:45 Step 1: Brief Your AI on Your Business
3:26 Step 2: Segment Your Email List with AI
5:03 Step 3: Build Your AI Welcome Sequence
6:31 Step 4: Generate Your Subject Lines
7:42 Step 5: Set Your Automated Send Logic
8:27 Your AI Email Assistant is Ready
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