How to Set Up Google Shopping Campaign — (Updated 2026)

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🔥Set Up Your Google Shopping Campaign Without Guessing The Hard Parts
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In this video, I show you how to set up a Google Shopping campaign step by step inside your Google Ads account.

You’ll see how to create a new campaign, choose the right campaign type, connect your Google Merchant Center account, and build a clean shopping campaign without accidentally advertising the wrong products.

I also walk through the settings that matter, including your budget, bid strategy, location targeting, Google Search partners, ad group setup, and product group exclusions.

This is mainly for e-commerce stores that want to run a Google Shopping ad with more control, especially if you want to test a Standard Shopping campaign against Performance Max.

By the end, you’ll know how to launch a shopping ad properly, use your product feed the right way, and avoid the common Google Ads setup mistakes that waste budget.

⏩ Skip to Section
0:00 Set up a Shopping campaign
0:31 Choose Shopping campaign type
0:48 Name your campaign
1:09 Set your budget
1:52 Choose your bid strategy
2:25 Set campaign priority
2:50 Set locations and partners
3:29 Create your first ad group
3:51 Exclude other products
4:18 Add another ad group
4:56 Test against Performance Max

📺More videos from The Conversion Clinic
How to Run Google Ads Campaign Experiments (10 Ideas + Fast Setup): https://www.youtube.com/watch?v=Mt7z6gZddMc&t=1s
How to Setup Enhanced Conversions Google Ads (Quick 2-Minute Setup in WhatConverts): https://www.youtube.com/watch?v=TTFAC-avIlI

📚 Related resources
How Do Performance Max Campaigns Work? — 5 Key Benefits: https://josiahroche.co/blog/how-do-performance-max-campaigns-work
How Much Do Google Ads Cost? 5 Ways To Profitably Pay Less: https://josiahroche.co/blog/how-much-do-google-ads-cost

❓FAQs
Q1 What’s a Google Shopping campaign?
A Google Shopping campaign is a Google Ads campaign type that promotes e-commerce products using your product feed from Merchant Centre. Google uses your titles, prices, product images, availability, and landing pages to decide when your shopping ad should show.

Q2 Do I need Google Merchant Center to run Shopping ads?
Yes, Google Merchant Center is required because that is where your product data is stored. Your Merchant Center account tells Google what you sell, the price, stock status, images, shipping details, and the product page people should visit.

Q3 Do Google Shopping campaigns use keywords?
Shopping campaigns do not use keywords like search ads. Google matches your products to searches using your product feed, titles, descriptions, categories, and landing pages, so clean product data matters more than keyword lists.

Q4 Should I use Standard Shopping or Performance Max?
A Standard Shopping campaign gives you more control over ad groups, product groups, bids, and reporting. Performance Max uses more automation, so testing both can help you see which campaign type gives better return on ad spend.

Q5 What bid strategy should I use for a new Shopping campaign?
Manual CPC can work well when click costs are unpredictable, and you want more control. If costs are fairly steady, maximize clicks can help early on, then you can test target ROAS once the campaign has enough sales data.

Q6 How much should I spend on a Google Shopping ad campaign?
Base your budget on your margins, product price, expected cost per click, and conversion rate. A small budget can work, but it still needs enough traffic to show which products are getting clicks, sales, and wasted spend.

Q7 Why should I exclude all other products in a Shopping campaign?
Google can include more products than you meant to advertise when setting up a new campaign. Excluding all other products keeps the ad group focused, protects your budget, and makes product-level results easier to read.

Q8 How do I optimize a Google Shopping campaign after launch?
Start with your product feed, product titles, images, prices, search intent, and conversion tracking. Then optimize by excluding weak products, improving product data, adjusting bids, and comparing Standard Shopping against Performance Max.

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