Email Marketing
How to Make a VIP Flow in Klaviyo (Email Marketing VIP Series)
To make a Klaviyo VIP series email flow is not difficult if you have some offers prepared for your most loyal buyers. Today, I will show you how to set up the VIP flow in your Klaviyo account to increase your email conversions and customer loyalty. In addition to explaining why it is a must-have for your business, I also show you the nuances of how to build the actual email template.
Depending on your offer and brand, you can incentivize your users to purchase from you in a variety of ways—so don’t be afraid to be creative! The VIP flow can have anywhere from 2 to 6+ emails offering rewards and tiered incentives. You can also decide whether you want your emails to be triggered based on the number of orders placed or the actual order value.
SOURCES
►”Finding New Customers Costs 5x More”
https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/?sh=602c4b1b5a8e
►”Customer Loyalty Is Important; A five percent increase in customer retention can increase a company’s profitability by 75%”
https://media.bain.com/Images/BB_Prescription_cutting_costs.pdf
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