How to create email campaign | Omnisend email marketing tutorial

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🎁 Start on Omnisend for free: https://your.omnisend.com/kaseyluck
And get 30% off for the first 3 months with code KASEY30

Running an e-commerce store and feeling stuck on newsletters? In this video, I’ll walk you step by step through creating, setting up, and sending your first email campaign in Omnisend.

👉 What you’ll learn in this tutorial:
– How to set up your first campaign from scratch
– Best practices for subject lines & preheaders (so you avoid spam filters)
– How to use Omnisend templates to design beautiful emails fast
– The power of Product Picker for personalized recommendations
– Segmentation strategies to increase open rates & revenue
– Pro tips for scheduling, testing, and avoiding “list fatigue”

Whether you’re new to email marketing or just switching to Omnisend, you’ll see exactly how to build campaigns that actually drive sales.

Chapters:
00:00 In this video…
01:08 Creating a campaign
03:18 How to design your email
09:41 Desktop vs mobile design
11:57 How to choose recipients for your emails
15:00 How to build segments
18:42 What segments to exclude from a campaign
20:27 Campaign booster

🎁 Start on Klaviyo for free: https://bit.ly/3pPzRH0

🚀 Useful materials
• Join Kasey’s Ecomm Email School: https://dtcschool.org
• Use our blueprints for your e-commerce email flows: http://flowmaster.vip
• Steal the best subject lines (my personal vault): https://luckandco.agency/subject-lines-ecommerce-freebie/

🎬 More videos on email marketing:
• Proven Email Marketing Funnel Strategy That Works in 2025 → https://youtu.be/6h1u2IXy–M
• Top high-converting email types for your ecommerce business → https://youtu.be/KK9Zw-xPniE
• 5 MUST-HAVE email flows for your ecommerce brand → https://youtu.be/YLY7cUiRSHI

☎️ Stay connected:
• Luck & Co Agency: https://luckandco.agency
• Kasey’s LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/

#kaseyluck #emailmarketing #omnisend