Email Marketing
GetResponse Review â Email Marketing Automation Software
đ„GetResponse Review â Email Marketing Automation Software
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GetResponse is an email marketing app that provides email marketing, landing pages, e-commerce, sales funnels, and webinars all under one roof. There are a couple of improvements that could be made to its interface â particularly where landing pages are concerned â but overall, the product is good value for money, and packed with strong online marketing features.
Getresponse pricing
There are four Getresponse plans:
Basic â starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers
Plus â starting at $49 per month for up to 1,000 subscribers
Professional â starting at $99 per month for up to 1,000 subscribers
Max â negotiable.
Pros of GetResponse:
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Itâs pretty user friendly.
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So long as you are happy to use a âBasicâ plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality as them.
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The discounts you receive when paying upfront for one or two years of service are extremely generous â youâll be hard-pressed to find similar discounts from key competitors.
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You get really advanced features when it comes to marketing automation.
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Its flexible approach to data segmentation makes list management really straightforward â it outshines many competing products on this front.
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Getresponseâs webinar functionality is great, and a genuine USP â I havenât come across this functionality on similar products.
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Its âConversion Funnelâ feature is potentially useful for small businesses who want to manage all aspects of their social media ads, sales funnels, and e-commerce activity under one roof.
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Its reporting features are comprehensive.
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Getresponse is transparent about deliverability rates, publishing figures on its website, and providing deliverability statistics for the e-newsletters you send.
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All Getresponse plans come with a useful (if fiddly) landing page creator that facilitates A/B testing â something that could potentially save you a lot of money.
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Custom DKIM is provided on all plans.
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Support is provided in a wide variety of languages.
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It integrates nicely with Google Analytics and other metrics tools.
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With the exception of adequate cookie consent features on its landing pages, itâs pretty good at meeting GDPR requirements.
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You can try out all the Getresponse features free for 30 days without the need to enter credit card details.
Cons of GetResponse:
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The drag and drop interfaces for creating landing pages and forms are a bit fiddly and need improvement.
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Although you can use the Facebook pixel with Getresponseâs landing page feature, you canât do so in a GDPR compliant way.
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Improvements could be made to how data capture forms work so that users have the option to switch them on or off on mobile devices.
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Thereâs no 2-factor authentication at login.
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Thereâs a hard limit of 500 webinar attendees.
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No phone support is provided (unless youâre on a âMaxâ plan).
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Quite a lot of the integrations for Getresponse involve a third-party syncing tool like Zapier.
đ„GetResponse Review â Email Marketing Automation Software
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