Copywriter
EP37 | Customer retention starts with copywriting: how to attract the right customers with your copy
Today on the Churn.fm, we have Josh Garofalo, expert SaaS copywriter and Founder of Sway Copy.
We talked about how Josh became a SaaS focused copywriter, his step-by-step process to create engaging copy, and his insights on why companies should focus on the one buyer segment that matters, and ignore the rest.
We also discussed how to identify your most valuable buyer persona, understanding your customer’s awareness stages in their buying journey, and the interview techniques Josh utilizes to help companies improve their product positioning.
Finally, Josh shared his insights on why he wishes companies spend more time thinking about churn, and why talking to customers is the key to better product positioning.
On this episode, we talk about:
– Josh’s process to start writing engaging copy
– Why targeting a specific buyer segment is crucial for customer acquisition
– How to identify a buyer segment worth targeting
– How to understand your customer’s awareness stages in the buyer’s journey
– Interview questions Josh utilized to build better product positioning and messaging
– Josh wished startups would think more about customer churn
– How companies can write copies that actually add value to customers
Mentioned resources available here:
https://www.churn.fm/episode/customer-retention-copywriting/
Subscribe to our newsletter on our website: https://www.churn.fm
Or follow us on Twitter: https://twitter.com/churnfm
Listen on your favorite podcast player:
Spotify: https://bit.ly/spotify-ep37
Google Play: https://bit.ly/google-play-cfm
iTunes: https://bit.ly/itunes-ep37
Stitcher: https://bit.ly/stitcher-ep37
Tune In: https://bit.ly/tune-in-ep37
