Email Marketing
Email Marketing for Beginners
Getting started with email marketing is easier than you may think, especially after watching this video.
Email queen Emily will give you the rundown on what it takes to craft a successful email marketing strategy.
She’ll go over how to choose the best email marketing platform (including what features you should look for in a platform), how to build an email list, and some tips for actually creating your emails.
The first step of email marketing for beginners is to figure out which platform you’ll use to send your emails. There are tons of email platforms out there, all with their pros and cons. A few things you should look for in an email marketing platform are:
–The cost
–Testing capabilities
–Automation features
–Result monitoring capabilities
We have our very own email marketing platform here at WebFX. Our MyEmailFX software can help set you up for success with your campaigns. Learn more on our website: https://www.webfx.com/email-marketing-software.html
Once you’ve decided on the best email marketing software, you’ll need an audience for your emails. You can grow your email subscribers in a number of ways, but probably the simplest way is to add a form to your website.
Don’t worry. Emily will cover more about email list building in the video.
Your subscribers need content. The type of emails you create depends on your goals (like increasing traffic or boosting sales). Two things we definitely recommend are segmenting your emails to better target subscribers and making your content easy to read across devices. Not everyone reads your emails on their laptops. Think mobile.
After your emails have been sent, you should keep an eye on key metrics to see if your campaign is successful. Some of these metrics include:
–Open rates
–Click rates
–Bounces
Again, Emily will go in-depth on all of these topics in the video, so take a few minutes to watch.
Want to skip around? Here’s an overview of the video sections:
Email marketing effectiveness // 00:00:00
Email marketing steps // 00:00:44
–1. Pick an email platform that works for you // 00:00:51
–2. Focus on building your email list // 00:01:33
–3. Create your emails // 00:02:52
6 email marketing tips for beginners // 00:04:09
–1. Segment and personalize // 00:04:15
–2. Make emails easy to read // 00:04:30
–3. Add images and videos // 00:04:44
–4. Use a clear email CTA // 00:04:54
–5. Test subject lines and send times // 00:05:06
–6. Check your spelling // 00:05:39
Evaluate email campaign data // 00:05:50
Conclusion to email marketing for beginners // 00:06:36
Stats sources: https://www.campaignmonitor.com/assets/uploads/2017/11/infographic-design-final-4.jpg
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails
https://www.forrester.com/report/As+Seen+In+The+Inbox/-/E-RES54235#
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