Canva’s Cameron Adams on pivoting the design giant into an AI company | Rapid Response

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In the last year, Canva redefined itself from the ground up. Co-founder and Chief Product Officer Cameron Adams joins Rapid Response live from the Cannes Lions festival to explain why the so-called SaaSpocalypse never kept him up at night, how Canva shifted from a design company to an AI company without losing what made it great, and why being only 1% of the way there is actually the most exciting place to be. Adams also shares the specific steps anyone can take to get real impact from AI tools rather than just falling down the rabbit hole, and makes the case that in a world of commoditized models, your organization’s unfair advantage is the only thing that matters.

Chapters:
00:00 Introducing Cameron Adams
1:47 Canva’s pivot to become an AI company
7:36 Using AI tools to solve real problems
12:47 Can Canva survive the SaaSpocalypse?
14:51 How creators can adapt to AI
17:12 Why Canva stays model agnostic

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