Email Marketing
Email Marketing for Podcasters: Grow and Own Your Audience
Every podcaster wants to grow an audience.
But there’s an important difference between followers and subscribers.
One of podcasting’s biggest advantages is that it’s built on subscriptions. When someone follows your show, they’re choosing to hear from you. Every time you publish a new episode, it’s delivered directly to their podcast app.
Email follows the same philosophy.
Every subscriber has chosen to hear from you. Every email you send is delivered directly to their inbox.
Unlike many social platforms, neither podcast subscriptions nor email rely on an algorithm deciding whether your audience gets the chance to see your content.
That’s why email remains one of the most valuable growth tools available to podcasters.
Your podcast introduces people to you. Your email keeps the relationship going between episodes.
Build an Audience You Actually Own
Join RSS.com’s Head of Relationships, Greg Wasserman, and Tyler Cook, Founder of Hypermedia Marketing, for a free live webinar on why every podcaster should be building an email list—and exactly how to get started.
Whether your goal is increasing downloads, promoting new episodes, selling products, growing a community, or simply staying connected with your listeners, email provides a reliable way to reach your audience without depending on algorithms.
You’ll leave with a simple framework that removes the overwhelm and helps you confidently launch your first podcast newsletter.
What You’ll Learn
→ Why every podcaster should build an email list—even if you only publish a few episodes each year
→ How to choose an email platform that’s right for your goals
→ What questions to ask before selecting an email provider
→ Why using your own domain matters for deliverability and credibility
→ What SPF, DKIM, and DMARC are—and why they’re worth setting up correctly
→ Where to place signup forms so listeners actually subscribe
→ How to create your first lead magnet
You’ll Also Discover
→ Simple email templates you can reuse for every episode
→ Easy ways to overcome the fear of writing newsletters
→ How AI can help you turn podcast episodes into polished emails
→ Strategies for growing your subscriber list through your podcast, guests, and website
→ Practical email campaigns that can increase downloads across your back catalog
→ How segmentation can help podcast platforms better understand—and recommend—your show
By the end of this session, you’ll have a practical email strategy to build stronger relationships with your audience, promote every episode more effectively, and grow a community you actually own.
Chapters:
00:00 Importance of owning email list
05:37 Choosing the Right Email Platform
19:38 The impact of effective emails
27:31 Promoting newsletter and lead magnets
34:48 Importance of engaging emails
39:20 Using Google Alerts for Content
46:32 AI podcast companion strategy
48:14 Maximizing podcast value and audience engagement
58:14 Boosting website visits with audio snippets
59:32 Understanding Algorithm Goals and Seeding
01:08:09 Choosing affordable email marketing tools
01:10:58 Choosing the right podcast plan
