Email Marketing
How to Create Email Flows in Klaviyo for Recharge (Strategy Breakdown)
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Want to reduce subscription churn and increase customer retention using Recharge and Klaviyo?
In this video, I break down the email automation strategy we use when integrating Recharge with Klaviyo for subscription-based e-commerce brands. Instead of treating subscription emails as basic notifications, we build flows designed to keep customers subscribed, reward loyalty, recover skipped subscriptions, and collect valuable feedback when customers cancel.
I also break down a 9-month subscription rewards strategy that gives customers progressively better incentives as they reach new subscription milestones.
The goal isn’t just to send more emails. It’s to use Klaviyo and Recharge together to create a better subscriber experience, increase retention, reduce churn, and improve customer lifetime value.
If you run a subscription e-commerce brand or manage email marketing for one, this strategy gives you a framework for getting much more from your Recharge integration.
Learn how to turn email into your highest ROI channel: https://gavinhewitson.com/
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Would you like a free audit of your email strategy? Book a call with me here: https://calendly.com/in-box/30min-1?month=2025-12
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