Email Marketing
Email Marketing Benchmarks: Are Your Metrics Actually Good?
What is a good email open rate? What about click rate or deliverability?
Omnisend analyzed billions of emails to create an ecommerce email marketing benchmark report covering performance across different industries.
But there’s an important lesson behind the numbers.
Industry averages are useful for context, but they shouldn’t automatically become your targets.
Different industries, products, audiences, and buying cycles can produce dramatically different results.
Instead, use benchmarks to understand the wider market—then focus on improving against your own historical performance.
In this video, I cover:
• Ecommerce email marketing benchmarks
• Open and click rates
• Email deliverability
• Differences between industries
• Why year-over-year performance matters more than chasing averages
Read the full Omnisend benchmark report:
https://www.omnisend.com/blog/email-marketing-benchmarks/
Get 30% off your first 3 months at Omnisend:
https://your.omnisend.com/GavinHewitson
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