Google ADS
How to run Google Ads for “buy house” and “sell house” keywords?
Learn how to run Google Ads for real estate buyers vs sellers, optimize CPC, and generate quality leads. Proven real estate PPC strategy to maximize ROI and scale campaigns effectively.
In this Video, Ami, a PPC expert at Softtrix, breaks down the critical differences between targeting “buy house” and “sell house” keywords. Based on managing millions in ad spend, he explains why your strategy (and cost-per-click) must change depending on whether you’re looking for property listings or cash buyers. This is a part of our ongoing series on Google Ads for Real Estate Business.
Contact us on WhatsApp ➜ https://wa.me/+919876152197
Reach out to us through our website:- https://www.softtrix.com/ppc-services
Chapters:
00:00 – Softtrix, Your Google Premier Partner
00:15 – Difference Between Running Ads for Buyers vs. Sellers
00:33 – Analyzing CPC for Seller Keywords (e.g., Houses for Sale in London, Ontario)
01:03 – Understanding the Buyer Side: “Buy Houses for Cash” Strategy
01:23 – Why CPC Varies by Location (London, Ontario vs. Houston, Texas)
02:13 – Get a Free Audit: We’ll Analyze Your Current PPC Account
02:39 – New to Google Ads? Let Us Build Your Custom Strategy
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What You’ll Learn in This Video:
How to differentiate your keyword strategy for buyers vs. sellers.
Realistic CPC expectations for different real estate niches.
How location competition impacts your Google Ads budget.
The specific types of keywords that lead to high-quality real estate leads
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If you want to stop the guesswork and start generating high-quality Real-Estate Leads. Or If you have other questions on Marketing for Real Estate Business;
Follow our Q&A on Google Ads for Real Estate Business strategy through the link given below. http://softtrix.com/qna
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About Us:
Softtrix is a Google Premier Partner with 17+ years of experience and over 5,000 successful campaigns. We specialize in transforming digital presence into measurable growth for real estate agencies and high-value brands worldwide.
Recognized as a top-tier digital marketing agency for 2024 and 2026, Softtrix provides access to a team of 250+ experts who understand the nuances of Google Ads, SEO, and lead generation. We offer a competitive advantage that 97% of agencies globally simply cannot match. If you’re ready to scale your real estate ROI, let’s talk.
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Connect with Softtrix:
🔗 LinkedIn: https://in.linkedin.com/company/softtrix-web-solutions
📸 Instagram: https://www.instagram.com/softtrixtechsolutions
📘 Facebook: https://www.facebook.com/Softtrixwebsolution
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