First Three Steps: Managing a Destination Marketing Digital Campaign

What are the first three things you should do when approaching a destination marketing campaign? We break them down for you here.

1. Remove layers of uncertainty
2. Measure what works
3. Iterate and optimize.

Digital marketing is noisy, specifically in the destination marketing space where you’re not sure what you should be measuring and how to actually tell if the messages you’re promoting are working. Start small and figure out how many website visitors your site currently receives. Already done that? Figure out what channel drives the best leads.