Email Marketing
3 Newsletter Structures and Which One to Use – Email Marketing Tips to Increase Sales
3 Newsletter Structures and Which One to Use – Email Marketing Tips to Increase Sales
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From this video:
Josh Spector: So, I think it depends. You know, there’s so many variables. Again, it depends what you’re trying to accomplish. It depends who the audience is. It depends what the value is you’re trying to give them. It depends on your own time and resources. And, you know, I would sort of start here. At a very high level, there are three different types of newsletters. One is, what I would call original, meaning it’s going to be your own original writing, your own ideas. You’re not linking to other articles. You’re not linking to The New York Times thing, like it’s just your thing. Right. The other would be, what I would call curated, which is the opposite end of the spectrum. You might be writing summaries, but it’s basically a collection of links to news or resources or interesting stuff.
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