Email Marketing
10 Years of Newsletter Advice in 65 Minutes
Dan Oshinsky is the founder of Inbox Collective, an email consultancy he launched in 2019 after building newsletter programs at BuzzFeed and The New Yorker. In this episode, he explains how AI is about to reshape the inbox, traces the eras of the newsletter industry from traffic driver to standalone product, and breaks down what’s changing in newsletter growth, monetization, and reader loyalty.
Read the newsletter: https://www.creatorspotlight.com/profiles
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Dan Oshinsky
– Newsletter: https://inboxcollective.com
– LinkedIn: https://www.linkedin.com/in/danoshinsky/
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Timestamps
00:00 Introducing Dan Oshinsky
00:45 How AI is changing the inbox
08:05 Standing out amongst millions of newsletters
11:24 Entering a new chapter of email
15:30 The demographics are changing
21:38 The toughest part of growing a newsletter
35:55 Monetization in 2026
41:55 Building the world’s best newsletter information resource
57:15 Overrated and underrated newsletter trends and metrics
