Google ADS
ChatGPT Ads Don’t Convert — I Know Why
ChatGPT potentially knows more about your problems, your work and the decisions you are wrestling with than almost any other advertising platform.
So why do ChatGPT Ads appear to start strongly, generate a handful of conversions and then suddenly die?
After listening to around 80 advertisers and marketing experts discuss their early results, I started thinking about what makes ChatGPT Ads fundamentally different from Google Ads and Meta Ads.
Meta observes what attracts your attention.
Google captures you when you are actively searching to buy something.
ChatGPT only knows what you choose to disclose inside a conversation—and many of those conversations may not even relate to something you personally want to buy.
In this video, I explain:
Why I call ChatGPT Ads “disclosure advertising”
Why ChatGPT may misunderstand your real interests
How conversations about clients, colleagues and family members corrupt its picture of you
Why campaigns can produce conversions initially and then suddenly stop
Why limited targeting, expensive clicks and a tiny pool of advertising inventory may be causing campaigns to collapse
Why ChatGPT may be speaking to the rational part of your brain rather than the emotional part that actually makes buying decisions
Whether businesses should start advertising on ChatGPT now—or wait
My advice?
Open an account, experiment with a small budget and learn how the platform works. But for most advertisers, ChatGPT Ads are not yet ready to replace Google or Meta.
Struggling to scale your Google Ads?
Visit clickconvertmarketing.com and we’ll show you why your campaigns are struggling, how they should be structured and what needs to change.
Chapters
00:00 Do ChatGPT Ads Work?
00:34 Six Sales, Then Nothing
01:02 The Hidden Problem
02:06 A Different Ad Platform
02:12 What Meta Knows
03:01 Google Captures Intent
04:09 What ChatGPT Knows
04:43 Ask ChatGPT This
05:23 The Data Problem
06:02 Weak Audience Targeting
06:43 Who Sees the Ads?
07:00 The Client Problem
08:02 It’s Not About You
09:01 Where Ads Could Work
09:27 Why Ads Are Irrelevant
10:05 Why Conversions Stop
10:42 The Shotgun Phase
11:06 No Targeting Controls
11:38 Finding the Winners
12:04 Costs Suddenly Explode
12:36 Not Enough Inventory
13:28 Why Campaigns Die
13:53 Disclosure Advertising
14:05 The Emotional Chimp
15:18 Targeting the Wrong Brain
15:52 Should You Try It?
16:46 Why Google Still Works
17:01 The Old Model Is Dead
