Email Marketing
From Branding to Business Growth: Rebekah Werner on Modern Marketing
From Branding to Business Growth: Rebekah Werner on Modern Marketing
What does it really take to grow a small business in today’s fast-changing marketing landscape?
In this episode of the DGTL Growth Podcast, Suse Barnes sits down with Rebekah Werner, Founder and CEO of UNITA Marketing, to talk about branding, business growth, SEO, AI, video content, email marketing, and the evolving future of small business marketing.
Rebekah shares how her boutique agency helps service-based businesses scale by taking marketing off the owner’s plate and building strategies that are customized to each client. She explains why strong branding is essential, how some businesses benefit from a full rebrand, and what it takes to create messaging that clearly tells customers who you are and how you can help.
The conversation also explores key marketing shifts happening right now, including the continued importance of SEO, the growing role of AI search tools, the rise of YouTube and video content, renewed interest in email marketing, and why businesses need a more diversified marketing strategy than ever before.
Rebekah also discusses how AI is changing agency operations, how generative search is influencing content strategy, and why human connection, personalization, and thoughtful strategy will continue to matter in a technology-driven world.
If you’re a founder, business owner, marketer, or agency leader, this episode is packed with practical insights on how to strengthen your brand, improve your marketing, and prepare for what’s next.
Topics covered
* How boutique agencies help small businesses grow
* When a business needs a rebrand
* Common branding mistakes small businesses make
* Why SEO is still the foundation of marketing
* The rise of AI search and generative engines
* Why video and YouTube matter more than ever
* The comeback of email marketing
* Why human connection still matters in the age of AI
* Slightly punchier description option
* What happens when a business outgrows its brand?
This is a practical conversation for founders and marketers who want to grow with clarity, stay visible online, and build a brand that truly connects.
About Unita Marketing:
Unita Marketing is a boutique marketing agency based out of Raleigh and Wake Forest, NC. Created in 2022, Unita Marketing provides a personalized approach to help small to medium-sized businesses grow. Most of their efforts are centered around strengthening the online presence of our clients through search engine optimization, digital marketing, and local search marketing. Additionally, they provide paid advertising services, content development, and a wide range of general marketing services.
👉 Learn more: https://unitamarketing.com
This podcast episode is brought to you by DGTL and was recorded on February 4, 2026.
About DGTL:
DGTL brings 26+ years of marketing expertise into the AI age—implementing intelligent systems that give you your time back while helping clients win. Whether it’s generating leads, producing content, or automating client reports, our custom AI agents turn your agency into a leaner, faster, more profitable machine.
👉 Learn more: https://dgtl.us
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